Legal Marketing Blog

Attorney Reviews Part 1

This is going to be the first part of a multipart series on getting reviews for attorneys. In our Nifty Study, we found reviews to correlate with improved local search results for attorneys. No surprise there. We sure aren’t the first company to preach the importance of positive reviews. Yet, it’s often still a virtually untapped source for many law […]

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Expand Your Content, Expand Your Presence

While studying journalism as a college student, I remember learning about the coveted “above the fold” section in newspapers on the front page. It was extremely precious real estate and was often the only thing seen in newspaper stands. The concept was loud and clear – it needed to capture the attention of passerby’s. Online, however, the page fold seems […]

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Nifty Study Takeaways Part 1: Citations

The SEO team at NiftyLaw.com participated in a two month long study of legal websites.  We looked at over 1200 legal websites across 100 top cities. In the coming months I will be taking a closer look at each section of our study in a multi-part blog series. Part one of this series will be dedicated to our take-aways around […]

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My Business Insights For Attorneys: Useful or Frivolous?

Yesterday we looked at some of the more helpful sections of Google’s new My Business platform and how each of those sections could help you take control of your firm’s presence on Google. Check it out here if you missed it. We left out the Insight section in that blog post. Google has been providing these insights, in some form […]

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The Need To Know Guide To Google My Business For Lawyers

To date there have been a multitude of names for Google’s map listing product. It kind of reminds me of that line, “How do I love thee? Let me count the ways” but in a more irritating, aggravating sense. It seemed, for a while at least, that Places was suffering from multiple personality disorder with all the different names it […]

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