Legal Marketing Blog

How To: Basic PPC Account Review

Google Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off.  But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k a month. So why do […]

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Blogging For Lawyers

The ability to express yourself through words has been around since well, your grandpa had a grandpa and that grandpa had a grandpa and his grandpa was praying to the thunder God Zeus! These days our words can act like a fishing net, capturing a variety of audiences and eyes. Why not use that net to gain more authority for […]

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Get ahead of your Competitors with Schema

Have you ever had stacks and stacks of papers to go through? Ha, what am I thinking, most of you reading this are lawyers, of course you have. Your desk feels like a chaotic mess sometimes! I want you to look around and see all those stacks of papers on your desk. Now, imagine taking those stacks of papers and […]

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The Google Zoo

As an attorney, or any profession in the service industry, your mission is to provide something of value to your customers. Why should your website be any different? With Google’s updates over the years, specifically Panda, Penguin, Hummingbird, and Pigeon, their goal was to do just that. Better serve their customers through search. Imagine walking through a Zoo with no […]

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PSA: Your Analytics Data is Lying To You

This whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw these numbers. I was envisioning […]

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