Legal Marketing Blog

Don’t get Pigeonholed Because of Onsite Optimization

Pigeon has been released from its cage for a while now and a lot of people have talked about its effects and how to handle the changes. I want to take a little bit of a different twist on things and talk about one piece of Pigeon that hasn’t been widely discussed. For a quick refresher, Pigeon is a new […]

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The Nifty Guide To Google Penguin for Attorneys and Law Firms

Worried about the latest Penguin refresh? You’re joining a big club. Google’s cuddly little black and white non-flying bird takes frightening to a whole new level. In fact, this year for Halloween, we’re all going as Penguins. It might not scare any kids, but we’re pretty sure any business owners will pee their pants when they see a Penguin standing […]

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Attorney Reviews Part 2: 3 Ways to Make Getting Reviews As Painless As Possible

In the first part of this we looked in depth at ways to get anonymous reviews on Google. Now let’s look at a few methods that can help make it as painless as possible to gain reviews and therefore increase the likelihood that you will actually end up with some good feedback out there on the interwebs. Let’s face it, […]

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Finding Moz DA, PA From a List of URLs

Competitor analysis is an indispensable part of our audit process here at Nifty. We use it to identify current and potential competitors’ strengths and weaknesses and it helps us deliver custom strategies that work. But, there is one thing I can’t stand, and that is sifting through the three “P’s” (poker, pills, p-nog) and let’s not forget about asinine asian […]

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How To: Basic PPC Account Review

Google Pay Per Click for Attorneys. It can suck. There, I said it. It’s expensive, it can be confusing, and many times attorneys come to us feeling like their old account manager has been ripping them off.  But it works. We see it all the time. If it didn’t, big firms would not be spending over $100k a month. So why do […]

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