Legal Marketing Blog

The Google Zoo

As an attorney, or any profession in the service industry, your mission is to provide something of value to your customers. Why should your website be any different? With Google’s updates over the years, specifically Panda, Penguin, Hummingbird, and Pigeon, their goal was to do just that. Better serve their customers through search. Imagine walking through a Zoo with no […]

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PSA: Your Analytics Data is Lying To You

This whole story starts with a screenshot. Talk about awesome, right? Huge jump in visitors over the course of a month and I’m rushing to off to call my client and tell him the good news. Seeing as I had been struggling with this site for over 5 months, I was overjoyed when I saw these numbers. I was envisioning […]

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The Once in a Lifetime Opportunity Available to Law Firms Right Now

How cool would it have been to be a part of the early dotcom companies? (You know, the ones that actually had business plans to go with their visions) Most people would jump at the opportunity to be the next Amazon or Google today. Back then, they were just a few people who saw an opportunity and had the courage […]

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3 Easy Ways To Self Diagnose a Google Website Penalty

There is only one thing worse than SEO that gets you nothing in terms of results, and that is an SEO package that gets you straight up penalized. I’ve talked to more than one attorney in this situation and they want to choke a puppy. Now look, I understand that some reading this deserve what they get, while others are […]

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DeLINKuents – A Study in Questionable Attorney Link Tactics

  What is a delinkuent? Well, according to a legit Wikipedia page that I didn’t just build, a delinkuent is a website that is building links every way Google expressly forbids, and is getting away with it. I’m not talking about the occasional paid link- I’m talking about a backlink portfolio that comes home the next morning with someone else’s […]

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