We gathered data from the top ranking websites, across four legal practice areas, in the 50 largest metros of the United States. Over four years ago we did research and created the infographic titled "The Anatomy of an Optimal Local Landing Page". In that study, we focused on various industries such...
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We examined 10 different scholarship campaigns to see how effective scholarships really are for improving SEO. Here's what we found. Sponsoring a scholarship has often been touted as a great way to improve the SEO of a law firm’s website. The logic behind this is that college websites (and to...
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Warning. This blog post is long. The conclusions of the tests in this first section can be found here if you are a skimmer. You're welcome. Part 1: Tests & Outcomes Test 1: Sub-Page/Blog Roll-Up to Top Landing Page Test 1.1 Here we took a geographically focused page which had subtopic,...
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